About

Introduction: ARwall, a leader in XR technology and services, has significantly impacted the virtual production landscape by combining its expertise in XR software development with immersive augmented reality experiences. This case study highlights key projects undertaken by my time at ARwall, showcasing my role in the field of virtual production.

• Crossfire Sierra Squad - Playstation Exclusive VR Game Commercial:
  • Role: Producer
  • Challenge: To create a captivating VR game commercial that blends high-intensity gameplay with hyper-realistic environments.
  • Solution: Leveraging ARwall's ARFX Pro Plugin, the team created immersive virtual sets that showcased the game's dynamic action, seamlessly integrating game assets and practicle elements to produce an engaging commercial that captured the essence of the game.
• IFit Mixed Reality Workout Partner:
  • Role: Virtual Environment Artist, VFX, Character Artist (MetaHuman)
  • Challenge: Enhancing workout experiences with interactive, mixed reality environments.
  • Solution: By developing hyper-realistic virtual environments and characters using Unreal Engine's Metahumans and real-time tracking, the project delivered an engaging workout companion, transforming routine exercises into interactive mixed reality adventure.
• Tales From the Explorers Club - Discovery Channel:
  • Role: Virtual Production Manager & Tech
  • Challenge: To bring historical tales to life through immersive storytelling for a Discovery Channel series.
  • Solution: Utilizing Quixel Bridge assets and 3D modeling, we created detailed historical environments that transported viewers to various eras, enriching the narrative with visually stunning backdrops and interactive elements.

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Project Results

• Terry Crews - President Camacho’s Campaign Announcement:
  • Role: Virtual Production Manager & Tech
  • Challenge: Producing a short-form social media campaign that captures the humor and charisma of Terry Crews' character.
  • Solution: The project harnessed ARwall's in-camera VFX capabilities to craft unique, engaging scenes that highlighted the character's campaign, blending humor with high-quality visuals for social media consumption.
• Kellogg's Cereal Commercial:
  • Role: Virtual Production Manager & Tech
  • Challenge: Creating an enticing and visually appealing commercial for Kellogg's, emphasizing the brand's fun and family-friendly image.
  • Solution: ARwall's technologies enabled the creation of vibrant, dynamic settings that showcased Kellogg's products in an innovative light, capturing the attention of viewers through compelling visual storytelling.

Impact and Results: Through these projects, we demonstrated ARwalls unparalleled ability to merge creativity with cutting-edge technology, delivering results that exceeded client expectations. Each project not only highlighted the versatility and effectiveness of ARwall's virtual production tools but also pushed the boundaries of what's possible in digital storytelling.

Conclusion: ARwall's contributions to virtual production have not only enhanced the storytelling capabilities of filmmakers and brands but also established new benchmarks for quality and innovation in the industry. Through its commitment to excellence and continuous innovation, ARwall continues to shape the future of virtual production.

View the projects here: https://www.youtube.com/playlist?list=PLonO-SMLQ8g-L2bebNtY-mZCuxUAw9Z6t

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